One button, no phone call, no retention offer. Here is exactly what happens.
A plainly-labelled Cancel subscription link at the bottom of your billing page. Not hidden, not in a submenu, not requiring you to email anyone.
Cancel your Verified subscription?
Yes, cancel Keep my subscription
Immediate confirmation on screen and by email, restating the end date and the no-refund term. No follow-up sequence trying to win them back, beyond a single email 30 days later asking what we could have done better.
Making cancellation easy raises subscription rates, because operators sign up more readily for something they know they can leave. It is also the same argument we make to families about pricing transparency, and it would be incoherent to argue it in one direction only.